Concept Design for
New Flagship

Details

Location: Phoenix, AZ, US
Sector: Hospitality
Year: 2021 - 2022
Size: 7,400 sq.ft. / 688 m2

Expertise: Architecture & Design, Concept
design, Fixture & Display design, Procurement &
Sourcing, Brand standards & Guidelines

Chapter 01

Project
journey

FanDuel engaged our team to design and implement a new Sportbook concept for their flagship location at the Suns Stadium.
We were able to guide them through the early stages of ideation through emulator studies and brand visual positioning, all the way through prototyping and implementation of a new Sportsbook location.

Chapter 02

Ga Approach

We developed two concepts: Fan & Friendly and Future Fandom.
Both concepts are hyper-focused on the customer experience with comfortable seating and multiple viewing and betting options.

From
Moodboard

The Fan & Friendly concept informed a new location in the Phoenix Suns Arena from the design of the space, the fixture design,                                 as well as the layout and exterior facades.

To Implementation

We provided Procurement and Sourcing services as well as developing new prototypical millwork for the brand.

To
implementation

We provided Procurement and Sourcing services as well as developing new prototypical millwork for the brand.

3D visualization vs Reality

Chapter 03

Conclusion

The Phoenix Suns Stadium location for FanDuel presented a unique challenge to develop and execute a new concept design for a new sportsbook location under incredible time constraints. With an overall timeline from Concept to doors open of 6 months, we partnered with client, consultant, contractor, and vendor partners at every step of the way to create an exciting new space that was the first legal betting location in AZ..
Due to our effective and efficient project management and full breadth of services we could successfully deliver the new FanDuel story, from initial concept through new millwork and implementation.
1st
sportsbook location in AZ
956 sq. ft.
of LED screens in the space
6 months
from Concept Initialization to Flagship opening
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