Jos. A Bank NYC Flagship Design
Details
Location: New York City, US
Sector: Retail
Year: 2019
Size: 13,800 sq.ft. / 1282 m2
Services: Architecture, Concept design,
3D visualization & Virtual reality, Project management,
Cost estimate & Management
Chapter 01
Project
journey
Jos. A. Bank came to us with a need for a brand refresh. We were able to guide
them through the early stage of design inception where we focused on brand
values, current and preferred customers, and desires for the future of their
brand.
The new Brand Concept was applied to a fleet of approximately 500 stores, that
were Remodeled and Refreshed, deploying the key strategic Custom Fixture Rollout
initiative.
What is more, the Brand engaged us to lead efforts on their high-profile
flagship store at Madison Avenue. We supported the Client's internal team for
design development, scheduling and budgeting.
We were trusted advisor for the management of the general contractor, owner's
vendors and the Landlord and successfully accompanied the Brand to the project
Handover.
What is more, the Brand engaged us to lead
efforts on their high-profile
flagship store at Madison Avenue. We supported the Client's internal team for
design development, scheduling and budgeting.
We were trusted advisor for the management of
the
general contractor, owner's
vendors and the Landlord and successfully accompanied the Brand to the project
Handover.
Chapter 02
“Ga approach”
We developed the entire concept of the NYC flagship store that is a 2-story,
existing fit-out on Madison Avenue, refining store elements to fit each new
element into the context of the urban shopper experience.
Key insights
The $9M project included development of custom environmental graphics and
décor, an on-site tailor shop, video wall, and custom fixtures.
Our approach began with a comprehensive examination of the target audience's
beliefs, the brand's background, and the most effective means for the brand to
engage with its customers.
“Globeateliê actions that contributed to success:
- Used 3D Visualization and Virtual Reality to demonstrate design intent
- Kept the onsite team cooperating and focused
- Hold continual Budget reviews, impacts and forecasts
- Established communication Matrix for everyone’s visibility and feedback
- Work with the Architect to develop solutions that effect efficient construction procedures
The entire Jos A Bank team
was amazing to work with
and the roll out program
was a great learning experience.
Chapter 03
Conclusion
366 Madison Ave. is more than 100 years old location and it presented multiple
hidden conditions that challenged the project financial and timeline success. We
organized and aligned the project teams in order to successfully deliver a stunning
brand experience.
Because we readily adapt to change and timely solve problems as encountered, we
avoided risks for the Brand delivering a memorable Story.
$58.8m
capex
$220m
annual incremented revenue
$18%
sales increase