Victoria’s
Secret
Flagship
Design
Details
Location: Stockholm, Sweden
Sector: Retail
Year: 2019
Size: 9,677 sq.ft. / 900 m2
Services: Construction management, Cost estimation & Management, Maintenance, Project management, Program management, Procurement & Sourcing, Strategic consulting, Franchisee, Rapid rollout
Chapter 01
“Project
journey”
The first of our two full assortment Victoria's Secret stores developed in
Scandinavia, The Gallerian Mall Victoria's Secret flagship in Sweden.
The project involved planning, coordinating, and managing the build-out of the
store’s two floors with a grand staircase and nearly 300ft of frontage—including
a 182-ft exterior storefront. The grand staircase features a spectacular 257
sqf, 191 screen videowall.
The project involved planning, coordinating, and managing the build-out of the
store’s two floors with a grand staircase and nearly 300ft of frontage—including
a 182-ft exterior storefront. The grand staircase features a spectacular 257
sqf, 191 screen videowall.
Chapter 02
“Ga approach”
With no prior full assortment VS stores in the country, we assembled a team of
international and local resources to deliver a code-exceeding flagship.
It was vital for Victoria's Secret to meet their branded ceiling heights even
though the ceiling space was most constrained. Designing the MEP services in
3D allowed us to achieve all the brand goals.
Attention to details:
With the store featuring entrance doors at 3 different levels we provided seemless
accesibility combining a lift, a flagship grand staircase, and a set of stone
stairs that converted to a lifting platform for wheelchair user clients through a
hidden hydraulic system
“What a store to start our
Sweden journey!”
Chapter 03
“Conclusion”
The primary hurdle part of setting up this inaugural flagship store, the first of
its kind in the country and smack on the busiest street in Sweden, was probably
dealing with all the local rules and regulations in the short time the client
wanted.
The landlord didn't think it could be done, but by teaming up with local experts
and officials right from the start, we managed to speed up the approval process.
We tackled this bit before diving into the nitty-gritty store design, and that
move got us all the thumbs-up we needed before we even began building. Not a
second down the drain!
1st
full assortment store in Sweden
6000ft.
of ribbon in the storefront
190
LED screens
