Taco Bell
International
Flagships
Details
Location: Cyberjaya, Malaysia | Jakarta, Indonesia
Sector: Hospitality
Year: 2020
Size: 3,332 and 5,900 sq. ft. / 308 and 550 m2
Services: Architecture & Design, Concept design,
3D visualization & Virtual
reality
Project
journey
Taco Bell International Design engaged Globeateliê for new market entries in
Indonesia and Malaysia through concept designs for new flagship locations.We
worked directly with the Taco Bell International team to create exciting new
designs that highlight the unique locations while working within the framework
of Taco Bell design standards.
Chapter 02
“Ga approach”
The Gâ team worked closely with both the brand and the franchisee to align the
operational standards for a new market entry with an amped up Taco Bell design.
We set the stage for the first flagship locations and laid the design blueprint
for subsequent restaurants.
Key insights
In working hand in hand with all partners Gâ was able to clearly communicate new
design elements to a universal audience.
Through 3D renderings, schematic and design
drawing packages the new market entries successfully translated the shared
vision we
helped to create.
New Takes on
Brand Favorites
Globeatelie created new details utilizing existing brand collateral to help the
new
market entries dazzle amongst the other international brands in the area.
Through clear communication and universal international documentation we could
ensure that brand standards remained sacred, all while the envelope was pushed
in
new and exciting ways.
Chapter 03
Conclusion
Working with new market entry franchisees alongside Taco Bell International Design
partners meant a nearly 24 hour work process engaging partners on all sides of the
globe.
We were able to leverage our knowledge of both the Taco Bell brand and the design
process internationally to streamline and expedite engaging and eye catching new
flagships for markets that really showed up to welcome them.
2 new
Market Entries
leading to 3 additional locations for design
leading to 3 additional locations for design
3hours
Market Entries
leading to 3 additional locations for design
leading to 3 additional locations for design
7weeks
Average time to concept and create
Design Development for new locations
