Taco Bell
International
Flagships

Details

Location: Cyberjaya, Malaysia | Jakarta, Indonesia
Sector: Hospitality
Year: 2020
Size: 3,332 and 5,900 sq. ft. / 308 and 550 m2

Services: Architecture & Design, Concept Design,
3D Visualization & Virtual Reality

Project
journey

The Taco Bell International Design Team engaged Globeateliê for new market entries in Indonesia and Malaysia through concept designs for new flagship locations. We worked directly with the Taco Bell International Team to create exciting new designs that highlight the unique locations while working within the framework of Taco Bell design standards.

Chapter 02

Ga Approach

The Gâ team worked closely with both the brand and the franchisee to align the operational standards for a new market entry with an amped-up Taco Bell design. We set the stage for these first flagship locations and laid the design blueprint for subsequent restaurants.

Key insights

In working hand in hand with all partners Gâ was able to clearly communicate new design elements to a universal audience.
Through 3D renderings, schematic and design drawing packages the new market entries successfully translated the shared vision we helped to create.

New Takes on
Brand Favorites

Globeatelie created new details utilizing existing brand collateral to help the new market entries dazzle amongst the other international brands in the area.
Through clear communication and universal international documentation, we ensured that brand standards remained sacred, all while the envelope was pushed in new and exciting ways.

Chapter 03

Conclusion

Working with new market entry franchisees alongside Taco Bell International Design partners meant a nearly 24 hour work process engaging partners on all sides of the globe.
We were able to leverage our knowledge of both the Taco Bell brand and the international design process to streamline and expedite engaging and eye catching new flagships for markets that really showed up to welcome them.
2 new
Market Entries
leading to 3 additional locations for design
3 hours
Market Entries
leading to 3 additional locations for design
7 weeks
Average time to concept and create Design Development for new locations